When most entrepreneurs retreated during the recession, Bradley Twait accelerated — launching The Motorcoach Store in 2010 with a bold belief that affluent buyers hadn’t disappeared, they were simply waiting for the right opportunity. What followed was a complete reinvention of the luxury RV buying experience: no-pressure “hosts” instead of salespeople, transparent pricing instead of negotiation games, and a relentless focus on customer experience over transactions. In this exclusive interview, Twait shares how conviction during uncertainty helped build one of the country’s leading luxury motorcoach businesses — and why today’s wealthy buyers are redefining freedom, choosing lifestyle, flexibility, and experience over traditional status symbols like second homes.